About us
Amirtha Ice creams "TamilNadu Dairy Foods"is a Chennai based food company is positioned as one of the important players in the Ice-cream industry vertical with an established brand by name, "Amirtha Ice-Creams".(Premium ice creams) Experienced food & Dairy technologists with expertise in the area of frozen foods equipped with highly sophisticated machinery with international standards in terms of Hygiene, Quality,Presentation and Service have made the brand, "Amirtha"stronger across the state, "TamilNadu".
Amirtha Ice creams As we are aware, in today's highly competitive environment, it is becoming increasingly difficult to differentiate one from another but, the existing dealership network has given remarkable growth for the brand, "Amirtha"since inception (Established in 1999) in TamilNadu & now, "Amirtha"is one of the admired brands among consumers for its' quality & taste. The overwhelming response towards dealership enquiry made us to think for further expansion across the southern region. No wonder, why "Amirtha" has been viewed as a big challenge / threat for MNCs & other established Ice Cream brands across south today.
"Natural Fresh"100 % Natural Ice-Creams a sister concern of TamilNadu Dairy has been popular among people in Chennai Metro which serves Ice Creams made out of Fresh Natural Fruits & Dry Fruits in exclusive outlets arrangement. Amirtha Unlimited (Scoping Par lour) Just launched in Chennai. It will be launched across state. We have plans to launch a parallel brand in near future by name, "Cow Bell"Ice Creams which will offer mixed variants for customers and one more brand we have plans to launch a "Honey moon " especially this brand make for different varieties of kulfi ice creams.
Vision and Mission Our vision is to be one of the most trusted companies from the state, "Tamil Nadu" by offering Quality & delicious food products without compromising it's superiority to our customers all over with international standards. "All the big isn't premier" it means, being the best in terms of consumer value, customer service, employee talent, consistent and predictable growth by evolving ourselves according to change. We are well on our way to realizing this vision but there are more to fully achieve it at Tamil Nadu Dairy. We will make this happen in an enriching environment of trust, cooperation and mutual respect…
• To increase the dealers network up to 3000, 6000 & 10000 within 2012, 2013 & 2014 respectively by expanding our operation across south India. By 2015 will extend our operation across India and become a national player
• Planning to grow at par to the industry's growth by opening new avenues in the ready to eat food categories
• To make it as a limited company in the next 5 years' time